PriceWaterhouseCoopers and the Urban Land Institute conduct interviews and surveys every year to guage market sentiment for the coming year. For 2010, over 900 market particpants responded. Here are summary highlights:
(1) 2010 will be the worst year in the report’s 30-year history for investors to sell. Conversely, buyers with cash will be presented with better opportunities that in 2009.
(2) Lending will continue to be extremely strict.
(3) Rents and occupancies will continue to fall, with recovery not expected until late 2011 or 2012.
(4) Retail and office will experience the greatest demise. Apartment properties will experience the quickest recovery.
(5) The housing market will stabilize despite persistent foreclosures. Residential lending will likely be strict.
(6) New construction will be infeasible due to “bargain-basement” existing inventory sinking below replacement cost. Developers are expected to “…close up shop, hit the links, convert operations to asset and property management, or become a workout specialist like everyone else.” This forecast for developers isn’t just for 2010, it’s for 2011 and 2012!
(7) Buy beachfront condos in overbuilt prime resort areas.
(8) Buy land, particularly infill sites in prime areas. Although respondents anticipate a 5- to 7-year hold, land prices are not expected be this cheap, ever again.
(9) Public REITs which avoided overleveraging will stabilize in 2010, recapitalize, and lead real estate recovery.
(10) National markets by geography: Washington DC, NOVA, and Norfolk/Virginia Beach, rank among the top areas NATIONALLY for commercial investment, commercial development, and residential homebuilding prospects in 2010 and the near term. Unfortunately, these and nearly all areas received marks below “fair”
(11) 2010 will usher in value losses of 40-50% for many property types from their 2007 highs
Needless to say, there was very little (if anything) positive about the coming 24 months.